Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a very distinctive shopper expertise. From the second you step inside, you may be enveloped in an environment designed to appease and encourage. Uncover the proper mix of leisure and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, inspecting its choices, aggressive panorama, advertising methods, and future development potential. We’ll discover the whole lot from the precise therapeutic massage sorts and pricing to the ambiance and placement, offering a deep dive into the small print of this fashionable downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland affords a complicated and splendid expertise for these in search of leisure and rejuvenation. Its prime location and status for high quality service contribute to its attraction throughout the aggressive Portland therapeutic massage market. The institution goals to offer a novel ambiance that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself by way of its curated setting and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its deal with customized service and a various vary of therapeutic massage methods. Understanding the goal demographic and tailoring companies accordingly is essential to success within the highly-saturated Portland spa business.
Key Options and Companies
Paradise Therapeutic massage’s choices lengthen past conventional massages. They seemingly incorporate a spread of companies to cater to numerous wants and preferences. This encompasses varied modalities, from deep tissue to aromatherapy massages. The parlor’s complete strategy positions it to draw a broad spectrum of shoppers in search of leisure, stress aid, and wellness enhancement.
Historical past and Background
Details about the precise historical past of Paradise Therapeutic massage Downtown Portland isn’t available in public sources. Such particulars are sometimes thought of proprietary and never sometimes publicized.
Ambiance and Ambiance
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to leisure. This may contain mushy lighting, calming music, and cozy furnishings. The institution’s décor and ambiance contribute considerably to the general buyer expertise, doubtlessly influencing the perceived worth and high quality of the companies.
Therapeutic massage Sorts Provided, Paradise Therapeutic massage Downtown Portland
The therapeutic massage sorts supplied at Paradise Therapeutic massage seemingly embrace a wide range of modalities, catering to a spread of shopper wants. This might vary from conventional Swedish massages to extra specialised methods corresponding to deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland seemingly encompasses a spread of people in search of leisure and wellness companies. This will embrace professionals within the downtown space, people in search of stress aid, and people in search of an expensive spa expertise. Potential shoppers could embrace individuals from totally different professions, earnings ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland seemingly displays the companies supplied and the institution’s market place. Pricing is commonly primarily based on components corresponding to therapeutic massage length, sort of therapeutic massage, and any extra companies included. An in depth breakdown of costs for various therapeutic massage sorts will be essential for potential shoppers to judge the worth proposition. A transparent and accessible pricing construction on the institution’s web site or by way of available supplies can appeal to potential clients.
Competitor Evaluation
The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of opponents is essential for Paradise Therapeutic massage to place itself successfully and appeal to clients. An intensive evaluation of the aggressive setting permits for strategic planning to maximise market share.Analyzing opponents helps establish gaps out there and alternatives for Paradise Therapeutic massage to distinguish itself.
This contains evaluating their service choices, pricing methods, and advertising approaches to pinpoint areas the place Paradise Therapeutic massage can excel. Finally, understanding the aggressive panorama offers a transparent path for Paradise Therapeutic massage to determine a powerful presence and obtain its enterprise targets.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct opponents embrace a number of well-known therapeutic massage institutions positioned inside a detailed proximity to Paradise Therapeutic massage. Their companies, pricing fashions, and customer support philosophies are key components to investigate for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of opponents is significant for creating a profitable technique. Some opponents could supply a variety of therapeutic massage sorts, attracting a broad buyer base. Others could deal with specialised methods, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods differ, with some opponents providing aggressive charges and others emphasizing premium companies.
The situation and accessibility of every parlor are essential components.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out out there. This might contain a particular deal with a novel sort of therapeutic massage, an unique or superior service package deal, or a devoted customer support strategy. Clear articulation of the USPs will help in attracting clients who worth the precise options Paradise Therapeutic massage offers.
Comparative Evaluation Desk
| Characteristic | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Sorts | Swedish, Deep Tissue, Prenatal, Sizzling Stone, Sports activities | Swedish, Deep Tissue, Thai, Sizzling Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Increased-end pricing, specializing in premium companies | Finances-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market dimension and the audience. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a major position in predicting its share of the market. Analyzing historic knowledge, present market tendencies, and projected development can help in figuring out potential market share. Success will rely on components corresponding to efficient advertising, constant high-quality companies, and a powerful buyer base.
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Shopper Expertise
Delivering a superior shopper expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and fulfilling journey from reserving to aftercare fosters loyalty and optimistic word-of-mouth referrals. This part Artikels the essential components of the shopper expertise, specializing in workers {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of needs to be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and telephone calls. Clear communication concerning therapeutic massage sorts, therapist availability, and pricing is crucial. Upon arrival, a welcoming ambiance and customized greeting improve the shopper expertise. Nicely-defined procedures for preliminary consumption and session are very important for making certain shopper consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist workforce immediately impacts shopper satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are useful. Clear communication concerning the therapist’s background and experience builds belief. Common skilled growth alternatives for therapists reveal a dedication to excellence and ability enhancement.
Shopper Suggestions and Insights
A structured shopper suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas corresponding to therapeutic massage high quality, therapist communication, and general satisfaction, is advisable. Common evaluation of suggestions knowledge helps establish tendencies and areas needing consideration. This data-driven strategy allows the enterprise to proactively tackle shopper issues and improve the general expertise.
Instance questions may embrace: “How would you fee the cleanliness of the power?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your issues?”
Potential Ache Factors within the Shopper Journey
Potential ache factors within the shopper journey needs to be recognized and addressed. Components corresponding to wait instances, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively influence the shopper expertise. Proactive measures corresponding to environment friendly scheduling programs, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait instances are constantly excessive, examine the scheduling course of or think about extra therapists.
Shopper Retention Methods
Constructing shopper loyalty is crucial for long-term success. Loyalty packages, particular affords, and unique reductions encourage repeat bookings. Customized communication, corresponding to e-mail newsletters or textual content message reminders, can nurture shopper relationships. Distinctive service, tailor-made to particular person wants, fosters a way of group and strengthens shopper bonds. Monitoring shopper preferences and tailoring companies accordingly can improve satisfaction and retention.
Examples might embrace recommending particular therapeutic massage sorts primarily based on earlier periods or sending birthday messages.
Advertising and marketing Methods
Attracting shoppers to a luxurious therapeutic massage enterprise requires a multi-faceted strategy. A robust on-line presence, coupled with focused advertising campaigns and a dedication to shopper expertise, is essential for fulfillment. This part particulars efficient methods to attain this.Efficient advertising methods for attracting shoppers to a luxurious therapeutic massage enterprise contain a mix of on-line and offline ways. Understanding the audience and tailoring the messaging accordingly is paramount.
Leveraging digital advertising channels permits for exact focusing on and measurable outcomes, whereas sustaining a powerful model id throughout all platforms is crucial.
On-line Advertising and marketing Channels
Constructing a strong on-line presence is significant for reaching potential shoppers. Leveraging a wide range of digital advertising channels permits for higher attain and engagement. Take into account the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the probability of attracting potential shoppers trying to find therapeutic massage companies within the space. A complete technique, incorporating location-based s, is crucial. For instance, focusing on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will enhance visibility to these actively trying to find these companies.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Advertisements can drive speedy visitors to the web site. By bidding on related s, companies can seem on the prime of search outcomes and appeal to shoppers actively in search of therapeutic massage companies.
- Social Media Advertising and marketing: Platforms like Instagram, Fb, and doubtlessly TikTok can be utilized to interact with potential shoppers. Sharing high-quality photographs and movies of the therapeutic massage expertise, shopper testimonials, and particular affords can appeal to and retain clients. Constant posting and engagement with followers is vital.
- Native : Optimizing the enterprise’s on-line presence for native searches is crucial. This contains making certain correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct info, optimistic critiques, and common posting on these platforms enhance native search rankings and shopper acquisition.
Sustaining a Optimistic On-line Presence
A optimistic on-line presence is essential for attracting and retaining shoppers. This entails actively managing on-line critiques, responding promptly to inquiries, and constantly sustaining knowledgeable picture.
- On-line Critiques Administration: Encourage shoppers to depart critiques on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to critiques, each optimistic and destructive, demonstrates a dedication to customer support. Addressing destructive suggestions constructively can flip a destructive expertise right into a optimistic one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to shopper inquiries, whether or not through e-mail, telephone, or social media, is significant. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee easy interactions and set up a optimistic model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This contains utilizing high-quality photographs and movies, making certain web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality photographs and movies can showcase the ambiance of the spa and spotlight the companies supplied.
Rising Model Consciousness
Methods to extend model consciousness are crucial for attaining long-term success. A robust model id, coupled with focused advertising campaigns, is essential for driving shopper acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns needs to be tailor-made to the precise wants and pursuits of the audience. This might embrace promotions, reductions, or particular affords, designed to draw new shoppers whereas rewarding present ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors may also help appeal to clients all for particular therapeutic massage sorts.
- Public Relations: Constructing relationships with native media shops can generate optimistic publicity and lift model consciousness. Partnering with native companies or organizations can develop the attain of the therapeutic massage enterprise.
- Referral Packages: Implementing a referral program can encourage present shoppers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising, a strong driver of shopper acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting shoppers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, immediately impacts buyer comfort and finally, patronage. Understanding how Paradise Therapeutic massage’s location compares to opponents offers priceless insights into market positioning and potential development alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a high traffic space, making certain visibility from the road. This outstanding location capitalizes on the foot visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The world’s demographics and enterprise focus additional contribute to the general attraction and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is simple. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are supplied, permitting shoppers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates simple navigation. A user-friendly interface ensures clear and concise instructions for purchasers.
Parking Availability
Restricted road parking is obtainable within the speedy neighborhood. Different parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising supplies. Prospects can simply discover details about parking garages by way of a easy search, making your complete course of handy. The web site clearly signifies the proximity of those parking services, minimizing buyer frustration.
Comparability to Opponents
| Characteristic | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a prepare station. | Good; accessible by bus however requires an extended stroll. | Honest; restricted public transport choices, largely reliant on taxis. |
| Visibility from Avenue | Excessive; outstanding storefront with clear signage. | Average; signage is seen however not as outstanding as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted road parking, quick access to close by garages. | Restricted road parking, restricted close by parking garages. | Tough; minimal road parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal position in a enterprise’s success, particularly within the service sector. Handy location and quick access to transportation choices immediately correlate with elevated buyer foot visitors and finally, increased income potential. Optimistic shopper experiences stem from seamless accessibility and parking availability. Prospects prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and welcoming ambiance, essential for a calming and rejuvenating expertise. The visible design is fastidiously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the precise aesthetic selections and their influence on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a recent aesthetic infused with pure components. Mushy, muted coloration palettes and strategically positioned lighting create a soothing ambiance. The area is thoughtfully designed to reduce distractions, permitting shoppers to totally immerse themselves within the therapeutic massage expertise. The format prioritizes privateness and luxury, creating a way of seclusion for every shopper.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and splendid. The décor blends pure components, like wooden accents and woven textures, with modern, trendy traces. This creates a visually interesting distinction that’s each inviting and complicated. Pure gentle is maximized to create a brighter and extra welcoming area. Mild, ambient music is used to additional improve the stress-free ambiance.
Colours and Supplies
The colour palette leans in the direction of mushy, impartial tones, corresponding to heat beige, mushy greys, and muted greens. These colours promote leisure and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. The usage of heat lighting accentuates the colours and textures, making a welcoming and welcoming setting.
Aesthetic Decisions
Cautious consideration has been given to the association of furnishings, the location of paintings, and the general circulation of the area. The format prioritizes shopper privateness and luxury, creating a way of seclusion for every particular person. Art work, if current, is fastidiously chosen to enrich the general theme and never overwhelm the sense of calm.
Model Identification Assist
The visible components of Paradise Therapeutic massage Downtown Portland immediately help the model id. The calm and complicated design aesthetic conveys a way of premium service and high-quality care. The cautious collection of colours, supplies, and décor creates a cohesive and memorable expertise for every shopper, reinforcing the model’s dedication to a calming and rejuvenating ambiance. The visible components work collectively to create a powerful first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Companies and Facilities
Paradise Therapeutic massage Downtown Portland affords a complete vary of companies designed to rejuvenate and revitalize shoppers. The main focus is on offering a high-quality expertise that goes past primary therapeutic massage remedy, incorporating holistic wellness ideas. This detailed breakdown of companies, packages, and facilities will assist potential shoppers perceive the depth and breadth of choices out there.The standard of companies and merchandise at Paradise Therapeutic massage is paramount.
From the collection of aromatherapy oils to the expert arms of the therapeutic massage therapists, every aspect is fastidiously curated to create a very distinctive expertise. The dedication to high quality extends to your complete ambiance, making certain a calming and therapeutic setting for each shopper.
Therapeutic massage Sorts
Paradise Therapeutic massage affords a wide range of therapeutic massage modalities, catering to totally different wants and preferences. This contains conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage sort is tailor-made to deal with particular issues, using totally different stress and methods to attain optimum outcomes.
Spa Remedies
Past therapeutic massage, Paradise Therapeutic massage offers a spread of luxurious spa remedies to reinforce the general wellness expertise. These embrace facials, physique wraps, aromatherapy remedies, and sizzling stone massages. The spa remedies are designed to advertise leisure, enhance pores and skin well being, and supply a holistic strategy to well-being.
Facilities
Paradise Therapeutic massage offers a calming and welcoming ambiance. The facilities embrace a snug ready space, a serene therapeutic massage room, and personal altering rooms. Further facilities corresponding to natural tea, contemporary fruit, and a tranquil setting contribute to the general expertise. This holistic strategy goals to create a haven of leisure and rejuvenation for every customer.
Packages
A wide range of packages can be found to swimsuit varied wants and budgets. These packages mix totally different therapeutic massage sorts, spa remedies, and add-ons. A “{Couples} Retreat” package deal, as an illustration, might embrace a {couples} therapeutic massage, a facial remedy, and aromatherapy, providing an expensive expertise for 2. One other package deal, “The Deep Tissue De-stresser”, focuses on intense leisure and deep muscle aid.
These packages supply customized experiences tailor-made to particular wants and preferences.
Particular Provides and Promotions
Paradise Therapeutic massage incessantly affords particular promotions and reductions. These can embrace introductory affords for brand new shoppers, reductions for {couples}, or month-to-month specials on specific remedies. Staying knowledgeable about these promotions can considerably improve the worth proposition for shoppers. Frequently checking the web site and social media channels will be certain that you don’t miss out on these alternatives.
For instance, a “New Shopper Particular” may supply a 20% low cost on their first go to.
Future Progress Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a spread of development alternatives. These alternatives leverage present strengths whereas addressing potential market gaps and evolving client wants. Strategic planning, specializing in each inside enhancements and exterior enlargement, is essential for attaining sustainable and important development.
Growth into New Service Choices
The therapeutic massage remedy business is dynamic, with rising tendencies and evolving shopper preferences. Including specialised remedies, corresponding to {couples} massages, prenatal massages, or sports activities massages, can broaden the attraction and appeal to a wider clientele. Take into account incorporating aromatherapy or different complementary therapies to raise the shopper expertise. Moreover, the combination of progressive methods, corresponding to cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, corresponding to gyms, yoga studios, or wellness facilities, can develop attain and generate new buyer visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and appeal to new clientele. A partnership with a neighborhood medical insurance supplier might additional improve the accessibility of companies for a broader inhabitants.
Enhancing the Shopper Expertise By means of Know-how
Leveraging expertise to reinforce the shopper expertise can considerably influence buyer satisfaction and loyalty. Implementing on-line reserving programs, providing cell fee choices, and integrating buyer suggestions instruments can streamline operations and enhance shopper engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions also can increase model consciousness. Take into account creating a loyalty program to reward repeat clients and encourage ongoing engagement.
Investing in Worker Coaching and Improvement
Investing within the coaching and growth of therapeutic massage therapists is paramount for offering high-quality companies. Providing persevering with schooling alternatives {and professional} growth workshops can improve the abilities and data of the therapists, leading to improved shopper outcomes. Sustaining a optimistic and supportive work setting can also be very important for employees retention and motivation.
Analyzing Market Tendencies and Adapting to Shifts
Market analysis needs to be an ongoing course of to grasp and adapt to altering tendencies within the wellness business. Figuring out rising tendencies, such because the rising demand for conscious and holistic wellness practices, can inform the event of recent companies and merchandise. This may be certain that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Growth and Location Technique
Exploring new, strategically positioned areas within the metropolis or doubtlessly even close by suburbs might develop market attain and appeal to new shoppers. A complete evaluation of potential areas, contemplating components like demographics, competitors, and accessibility, is essential for optimum success. Take into account analyzing the demographics of potential areas and tailoring advertising methods to particular goal audiences in these areas.
Using Knowledge Analytics for Progress
Using knowledge analytics to trace efficiency metrics and shopper suggestions can present priceless insights for enchancment. Analyzing reserving patterns, shopper preferences, and repair utilization can inform choices on service choices and advertising methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Remaining Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the shopper expertise, and implementing efficient advertising methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for leisure and well-being. The long run appears to be like promising for this city sanctuary, promising a continued journey of remarkable service and unparalleled shopper satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the totally different therapeutic massage sorts supplied at Paradise Therapeutic massage?
Paradise affords a various vary of massages, together with Swedish, deep tissue, aromatherapy, and sizzling stone. Additional particulars on particular methods and their advantages can be found on their web site and throughout the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage immediately. Their hours could differ, so it’s best to verify with the enterprise.
Does Paradise Therapeutic massage supply any reductions or particular promotions?
Paradise Therapeutic massage could periodically supply particular promotions, corresponding to introductory reductions or package deal offers. Examine their web site or social media for the most recent bulletins and affords.
How can I guide an appointment at Paradise Therapeutic massage?
Reserving appointments will be finished on-line by way of their web site or through telephone. Particular directions and phone info will be discovered on their web site.
